This trade fair was pioneered in 2004 and congregates the largest annual gathering of halal industry players and entrepreneurs in the effort to ease the sourcing and selling of global quality halal consumables, products and services. It embraces the halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful.

As an international trade fair focused on halal, MIHAS attracts a following of loyal visitors and exhibitors. MIHAS 2007 saw the active participation of 514 exhibitors from 26 countries and attracted a total of 36,792 visitors from 64 countries. Over 55% of these visitors are trade buyers and the who’s who in the food and beverage industry from the ASEAN countries.

Every year, MIHAS hosts over 400 buyers and matches them with participants of MIHAS from Malaysia. Last year, this programme resulted in immediate sales of over RM200 million with over RM400 million under negotiation.

Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe. This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serve the needs of the halal consumer and to reach a quality-conscious generation seeking quality halal food products.

MIHAS serves as the best entry point for the world market to penetrate the global Muslim market or embark into the ASEAN market. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).